Branding Archives - Portfolio Site

NHG

admin — Sun, 30 Apr 2023 19:44:04 +0000

The 15-year old, Denali, AK-based restaurant and brewery group (including cabins and campgrounds) had survived the COVID-19 industry rout and was looking to a coordinated refocus/relaunch which included the rebranding of several of the key assets. I was hired in a free-lancing capacity over the winter of 2022 to begin restructuring all assets and providing a brand-focused, (UX) customer-centric experience across all properties. I currently handle all day-to-day graphic and web design for the family of companies including all marketing campaigns, menus, and special events.

Website: https://www.49thstatebrewing.com

OUTCOME

upgraded all brands to UX standards with brand guidelines created for each property (49th State Brewing, Prospector’s Pizza, Crows Nest Cabins, Frontier Soda)
update of existing graphic, video and web design assets for 2023 – 2024 seasons including video animations for LED screens and social media
launched Denali Life app with new UX design (May 2023) — Download Here

RESULTS

opened new restaurant location at Ted Stevens Airport (click to view PDF menu)
expansion into Juneau territory
award-winning restaurant group for 2023 by Best of Alaska
planned expansion to Hawaii in 2024
distribution expansion into NW territories

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GAP USA

admin — Sun, 30 Apr 2023 19:36:28 +0000

Great Atlantic USA is the brainchild of the Main Pharmacy Association’s director. Born during the pandemic, the patent-pending sanitizer formula used in gels, wipes and sprays has now grown into a line of soaps and detergents. The client needed a simple but eye-catching website to educate potential clients about their proprietary, FDA-approved sanitizer product, as well as convert new business. We started with an IA document outlining exactly what was needed to move forward:

OUTCOME

Logo design
1-page dynamic microsite
UX brand style guide
Domain + hosting
Front-end & back-end editor
TWO WEEK TURNAROUND TIME

RESULTS

client was able to secure a large contract with a Maine-based brewery that converted their extra distillery equipment into making sanitizer
expanded into soaps and detergents now licensing their patents out to companies

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Bewegung

admin — Mon, 21 Nov 2022 12:02:57 +0000

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Bauhaus Stairway

admin — Mon, 21 Nov 2022 12:00:29 +0000

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Face Art

admin — Mon, 21 Nov 2022 10:34:44 +0000

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Digital Agency

admin — Mon, 21 Nov 2022 10:15:14 +0000

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