NHG

The 15-year old, Denali, AK-based restaurant and brewery group (including cabins and campgrounds) had survived the COVID-19 industry rout and was looking to a coordinated refocus/relaunch which included the rebranding of several of the key assets. I was hired in a free-lancing capacity over the winter of 2022 to begin restructuring all assets and providing a brand-focused, (UX) customer-centric experience across all properties. I currently handle all day-to-day graphic and web design for the family of companies including all marketing campaigns, menus, and special events.

Website:  https://www.49thstatebrewing.com

OUTCOME

• upgraded all brands to UX standards with brand guidelines created for each property (49th State Brewing, Prospector’s Pizza, Crows Nest Cabins, Frontier Soda)
• update of existing graphic, video and web design assets for 2023 – 2024 seasons including video animations for LED screens and social media
• launched Denali Life app with new UX design (May 2023) — Download Here

RESULTS

• opened new restaurant location at Ted Stevens Airport (click to view PDF menu)
• expansion into Juneau territory
• award-winning restaurant group for 2023 by Best of Alaska
• planned expansion to Hawaii in 2024
• distribution expansion into NW territories