OG Pen

The OG pen is an all-in-one vaporizer product used with cannabis. The difficulty was marketing the product to the correct demographic despite the restrictions placed on cannabis marketing. My team and I decided to something completely different for this project. Instead of the traditional marketing that was flooding the internet at the time for these types of products, we created a “noir” style to brand the product. We used a multi-platform approach that included gamification, viral short-form videos with extended story lines and tied them together with web and social media marketing. The results were nothing short from incredible.

WEBSITE:  https://www.viridistech.us/og/

OUTCOME

• built a heavily UX tested, completely custom e-commerce site that resonated with cannabis users in the target demo
• followed with an aggressive email marketing campaign utilizing leaderboard giveaways
• shot several short-form videos that instructed customers on where a secret ‘stash’ of vape kits were located
• did all this WITHOUT being able to post on YouTube, Facebook and Instagram (these products were blocked at the time)

RESULTS

• product sold out 4 weeks before launch (50,000 units)
• helped to solidify company’s financial for private placement (and eventually purchase by another company)